Webinar

Empowering Conversations: How to Discuss Electrification with Your Clients

The Contractor’s Guide to Overcoming Objections, Leveraging Incentives, and Closing Sustainable HVAC Projects

Webinar Details

Date: October 13, 2026
Time: 10-11 am CDT
Duration: 1 hour

Quick Facts

Products: Heat Pumps • Thermal Energy Storage
Topics: Electrification • Heat Pumps • Building Modernization
Services: Contractor

Join us for an insightful session designed to empower mechanical contractors in discussing building decarbonization with their clients. We'll explore electrified heating solutions for new and existing buildings, highlighting industry trends and systems optimized for the future.

By the end of this session, attendees will be equipped with practical tools to engage clients in meaningful decarbonization conversations, paving the way for a more sustainable building industry.

Key Takeaways:

Understand the key benefits of electrification of heat solutions for both new and existing buildings.
Identify common objections or misconceptions clients might have about decarbonization and how to address concerns.
Gain knowledge about the various incentives available to support decarbonization efforts.
Understand the range of products and systems available for decarbonization.

Alan Clayton

Regional Sustainable Sales Leader Trane

Alan Clayton is a Regional Sustainable Sales Leader at Trane, overseeing the Florida and Southeast regions. With a background in engineering and business, Alan holds a Bachelor of Science in Mechanical Engineering from the University of Missouri and an MBA from Lindenwood University.
Alan began his career as a Sales Engineer with Arizon Companies, providing custom Air Handling Units (AHUs), before transitioning to Johnson Controls (JCI), where he served as Regional Sales Manager in support of the company’s joint venture with Hitachi VRF and ductless systems. Prior to joining Trane, Alan served as Sales Leader for JASCKO Corporation, where he led sales, marketing, and project management efforts for applied HVAC systems throughout South Florida.
John Sustar

Systems Commercialization Leader Trane Technologies

John has 15 years of experience in the HVAC industry and has a background in energy modeling, electrical and mechanical systems, and chilled water design. As a HVAC systems commercialization leader, he is responsible for developing and executing the commercial systems strategy at Trane—working cross-functionally with applications and systems engineering, sales, and marketing.
John lives in La Crosse, WI and holds a Master of Building Systems Engineering from the University of Colorado-Boulder and a B.S. in Electrical Engineering from the University of St. Thomas (MN).