Trane Unveils New Creative Campaign
July 13, 2017
Provides a Never-Before-Seen Look at Rigorous Testing Methodologies
Davidson, N.C., July 13, 2017 - Trane®, a leading global provider of indoor comfort solutions and a brand of Ingersoll Rand, unveiled a new brand campaign that signifies its growth and transformation over the last century. The new campaign, titled “Tested to Run,” highlights the rigorous testing methodologies and hard-working engineering teams that are as hard to stop as its products.
“This new campaign speaks to who we are as a company and is a direct reflection of our people working to create long-lasting and reliable products that are tested to the limit in our labs every day,” said Brian Welborn, Trane director of brand and marketing communications at Ingersoll Rand. “For more than a century, the Trane name has stood for products and technology that stretch the world’s idea of what’s possible. Whether that’s cooling in the heat, heating in the cold or improving a home’s air quality, the brand continues to push the boundaries of performance and reliability to provide the most reliable performance. The campaign will help to bring this to life further and refine Trane’s position in the heating and cooling marketplace.”
Created in conjunction with Young & Laramore, an independent creative agency, the “Tested to Run” campaign provides consumers and residential dealers an inside and never-before-seen look at how Trane uses its labs and facilities to push the boundaries of performance and reliability when manufacturing and testing its equipment. The creative assets will give a glimpse into how the brand puts each unit through extreme testing prior to launch, including its Seasonal Extreme Environmental Testing (SEET) lab, where products endure 16 weeks of bone-chilling cold and blistering hot weather.
All creative assets to support the campaign were shot on-site at Trane’s Tyler, TX, manufacturing and testing facility. The campaign will launch nationally in September 2017, and will include TV, online video, radio, print, social media, and digital banners.