Davidson, N.C., March 14, 2018 – Trane®'s residential HVAC
products recently received a sought-after endorsement from one of the
world's best-known blogs in the home, travel and fashion category: Bright.Bazaar. The blog’s
author is Will Taylor, a leading digital influencer and author with a
following consisting of hundreds of thousands of international readers
every month – and he loves the new Trane HVAC system he installed as
part of his recent South Hampton beach house renovation!
Influencers have always played a part in media and advertising
efforts, but with the rise in importance of social media channels, one
might argue that they play a more significant role than ever before.
With so many potential homeowners and renovators viewing Bright.Bazaar’s
Instagram, Pinterest, Facebook, and blog space each month, the Trane
communications and marketing teams jumped at the chance to work with
Will on his home renovation, and the effort seems to have paid out
well. The young author recently gushed about his new Trane HVAC system
on his blog and social media accounts – crediting the new system with
everything from improving his sleeping patterns to improving his
home’s future sales value. He even included pictures of the Trane
products and gave more than one complimentary shout out to Shore Mechanical, his
local Trane dealer.
Scott Ewald, brand marketing leader for Trane, said,
“Influencer relationships such as with Bright.Bazaar help to tell a
Trane story in an organic, first-person encounter that is relatable to
consumers. We'll continue the relationship with Will in hopes of
future coverage, and we will also continue to find similar influencers
to work with this year.”
Here are a few excerpts from Will’s blog post entitled, Five
Things I Learned from Doing a Home Renovation:
On the Trane HVAC system:
My husband and I did lots of research on appliances and mechanical
equipment before buying or installing anything in the beach house.
I’ve learned that cutting corners on the bigger projects only leads to
extra costs and stress down the line. So when it came to choosing our
HVAC system, we chose to work with Trane as our extensive online
research said that this was the brand that was most reliable. Plus,
Trane was able to install the whole system from dampers to thermostats
through to a remote control of the system on our smartphones. We
really liked having everything in the HVAC with the same brand as we
felt it would likely lead to a more smoothly running system – and it did!
On working with Shore Mechanical:
From our initial meeting, the Trane and Shore Mechanical team were
really solutions focused. As there was no existing HVAC system, we had
to have ducting added throughout the house. They worked so well with
our general contractor to be able to co-locate the ducting with some
other plumbing work we were having done. This saved us a lot of money
and also means it now takes up less space in the house. They helped us
right down to the visible design details, such as the colors of the
grilles for the vents, ensuring they would tone well with the
flooring, etc. This was really important to me from an aesthetic angle.
Be sure to read the
full blog post about Will’s experience with Trane and forward
the piece to your customers. Also, you can view Will’s recent Instagram and Facebook mentions of
his experience.
More about Will Taylor and Bright.Bazaar
Will Taylor has been blogging about his love of colorful design,
fashion and travel since 2009, engaging an army of color lovers across
the world with his quintessential make-you-smile style. His accessible
approach to color has drawn hundreds of thousands of
international readers every month to his blog, www.brightbazaarblog.com, more
than 130,000 Instagram followers and over 2.4 million Pinterest
followers – making him one of the most followed and influential on the
site, and a leading digital influencer across the globe. Last year he
released his first design book, Bright Bazaar: Embracing Color For
Make-You-Smile Style. Following a North American book tour, the book
became a best-seller on Amazon and received rave reviews from consumer
and trade publications, including Publisher’s Weekly and Library
Journal. His blog has also received critical acclaim from a multitude
of respected publications, from Elle Decor and Refinery 29 through
to The Sunday Times, BuzzFeed, Martha Stewart Living and many more.