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Imagine entertaining guests at your home on a hot, humid day, and the central air
conditioning system breaks down. Imagine that, and you easily can understand why
reliability is what homeowners want most from their central air conditioning system.
A study by the Trane Home Comfort Institute, a consumer information service on heating
and cooling, shows that nearly seven out of ten (69 percent) rate reliability as
the most important attribute to consider when choosing a central air conditioning
system. Homeowners in the study said they wanted a unit that could be counted on
not to break down when it was needed most.
According to the homeowners, durability, the second most frequent response (63 percent),
meant that the unit should last a long time. As one respondent put it, "It's not
something I should have to purchase often. I want it to last."
The study shows that efficiency is another attribute high on homeowners' minds (59
percent). Respondents said a key question to ask concerning this feature is, "With
this new system, will my utility bill be less than it was in the past?"
Completing the first tier of attributes was overall quality (53 percent). In the
respondents' eyes, this meant the quality of the manufacturing, ranging from the
construction of the compressor to the composition of the paint finish.
Heading up the second tier of considerations was weather resistance (37 percent).
This attribute deals with how the outdoor unit is protected from the elements. Here,
respondents felt cabinets with louvered full-side panels provide the most protection
from rain, hail, falling leaves, dirt and children.
In homeowners' minds, affordability (36 percent) referred primarily to purchase
price, since operating costs of newer units were expected to drop due to higher
efficiencies. Respondents said a key question to ask is, "Is the value and comfort
this system provides worth the price?"
In one of the more interesting findings, Trane Home Comfort Institute researchers
found that even though respondents admitted to not knowing the inner workings of
their air conditioning systems, technology was mentioned enough as a highly desirable
attribute to make the list (29 percent).
Finally, when it came to sound level (23 percent), homeowners said they wanted the
air conditioner to perform without making its presence known. They also felt that
way about their neighbor's unit. As one respondent said, "When your neighbor's outdoor
unit sits near your bedroom window, you hope he selected a quiet system."
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